8 Things to Do Before Starting a Business in Ghana (And Why Seesail Is a Must-Have Tool)

Starting a business in Ghana can be an exciting and rewarding venture, but it also comes with its own set of challenges. From market understanding to customer management, it’s important to build a strong foundation to ensure your business doesn’t become one of the many that fold within their first five years.

Here’s a practical guide on what to do before launching and why Seesail is the ultimate business companion for Ghanaian entrepreneurs.

1. Do Market Research

Before you launch, understand your market. Know your competition, customer preferences, and pricing expectations. Whether you’re opening a salon in Accra or a provision store in Kumasi, knowing your audience helps you position your brand right.

💡Tip: Use Seesail’s insights dashboard to track what’s selling, when it’s selling, and who’s buying—even from day one.

2. Register Your Business

A registered business earns customer trust and gives you access to formal financial services. You can register through the Registrar General’s Department in Ghana.

3. Understand Your Tax Obligations

Every legitimate business must register with the Ghana Revenue Authority (GRA) for TIN and VAT where applicable. Keeping good financial records helps with compliance.

💡With Seesail, your sales and expenses are recorded automatically—making filing easier and more accurate.

4. Choose the Right Business Tools

Many businesses fail because of poor management and lack of visibility. From inventory losses to missed payments, these issues can add up quickly.

That’s where Seesail comes in.
Built for the Ghanaian market, Seesail is a simple business tool that helps you:

Track inventory
Collect payments (MoMo, card, cash)
Send automated receipts and thank-you SMS
Manage expenses
Get AI-driven advice
Build a financial record to access loans

And it works on your smartphone or any web browser—no expensive hardware required.

5. Open a Business Bank Account

Separate your business finances from personal spending. This helps you stay organized and makes you more credible to investors and banks.

Seesail allows you to transfer, receive, and even integrate with partner banks and wallets.

6. Develop a Marketing Plan

You don’t need a massive budget to start marketing. Begin with your network, WhatsApp, and social media. Word-of-mouth is gold in Ghana.

Bonus: Seesail lets you capture customer details automatically and retarget them with promotions using SMS or WhatsApp.

7. Build a Vendor & Supplier Network

Whether you’re selling clothes or food, establish good relationships with your suppliers. Seesail allows vendor payment straight from your business wallet, keeping everything centralized.

8. Plan for Growth, Not Just Survival

Think about where your business will be in 2 years, not just 2 months. Have systems that grow with you.

Seesail is scalable, with features for restaurants, retailers, service providers, and even manufacturers. Whether you’re running a corner shop or looking to scale across regions, Seesail evolves with you.

Final Word: Built for Ghana, Open to the World

Seesail isn’t just another POS system. It’s a locally built, globally connected platform that understands the nuances of doing business in Ghana. With integrations available for international tools, you can keep your business grounded in Ghana while selling globally.

🚀 Ready to launch your business the right way? Visit www.getseesail.com and get started FREE.

Starting a business in Ghana in 2025?